Project Manager, WebshopinChina
Sidney Lin studied marketing and advertising at Peking University (the top university in China, world ranking around 40th) and persuasive communication in marketing at UvA. He currently works as the project manager and business analyst in WebshopinChina.com. With his cross-cultural background and academic knowledge of marketing communication, he is proficient in marketing communication for customers from the Eastern Asian culture. He has been helping business owners in Europe to better understand and target the Chinese consumers and optimize the communication results.