With inflation skyrocketing at rates, we have not seen since the early ‘70s, chances are that retailers are currently focusing on customer retention. A very effective way of maintaining a bi-directional relation with your customer is through subscription-based products, whether they are your bread and butter, or you consider selling subscriptions on the side. Anton Evers from Consulting Services at Adobe will give you some tips on how to build a successful subscription-based model and how you can do it with Adobe Commerce.