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8 oktober 2026
DeFabrique, Utrecht

PROGRAMMA

The D2C story of Marlies Dekkers: From Platform Complexity to Customer Impact

Edouard ManuputtyAnna Oscanoa

doorEdouard Manuputty Bloomreach

Anna Oscanoa Marlies Dekkers

om 11.20 - 11.50

zaal Copraloods

The D2C story of Marlies Dekkers: From Platform Complexity to Customer Impact

Retailers with multiple brands face a familiar challenge: data silos, fragmented campaigns, and customers who don’t come back. Hear how Nordic Collection, together with Yelflow and Bloomreach, transformed this complexity into an opportunity. By unifying data across brands and regions, they built cross-language loyalty programs, scaled personalization with AI, and kept customers traveling within the group.