The Dutch retailer Zeeman, known for good quality clothing and textiles at good prices, has always maintained an ethos of keeping things simple. Simple designs, simple stores and simple customer experience. However, recently they realised that their on-site search and discovery was anything but simple.

In this presentation Alex Bloemendal, Zeeman’s Ecommerce Manager, will explain the challenges they were facing with their digital commerce and how they addressed this to transform the experience for their customers, to truly make it more simple. Join Alex’s session to learn how Zeeman continuously evolves to meet the ever-changing needs of their customers.