Brand Masters is a dynamic and rapidly growing distributor of food, drinks and home & personal care products. They present attractive concepts for non-food retail at home and abroad. Brand Masters works closely with A-brands such as Mars, Milka, Coca-Cola and Red Bull. But it also has its own development department: BrandLab. By marketing their own brands and products, they respond to the needs of consumers and retailers.

In this presentation, Arjan Hoeks takes you through how Brand Masters is transforming digitally and about the role that e-commerce plays in this, resulting in a personalized b2b shop for different customer groups.