How product discovery is changing thanks to AI

Search used to mean typing the exact product name and hoping for the best. Now shoppers ask for “something warm for hiking” or “a guitar like the one George Harrison played,” and expect the right products to show up anyway.

In this session, Andrej Judiak looks at how AI is reshaping product discovery: search that understands typos, vague descriptions, and full sentences; recommendations that adapt to what a shopper is doing right now, not just their purchase history; and merchandising that no longer means dragging products around a category page by hand. Expect real, on-site examples, not just theory.