Take the Pain out of Paying – How Buy Now, Pay Later increases sales in B2B webshops
14:20 - 14:50
A frictionless checkout process can significantly impact a business’s conversion rate. While B2C web shops already offer flexible payment options that simplify the payment process for buyers, there is an urgent need in the B2B sector to catch up in offering a better user experience and flexible payment methods. In this lecture, Amber discusses the pain points B2B is experiencing, and alternative approaches to address them, reduce friction points, and increase sales.