Winning the AI shelf with UGC: Playbook for discoverability

Shopping habits are changing fast. Consumers turn to AI assistants to research, compare, and pick products. But how do these systems decide which brands to recommend? Big ad budgets alone won’t get you onto this new digital shelf. Join Thierry Samson, Lead Client Success Manager at Bazaarvoice, to discover why real user-generated content (UGC) is the main currency for AI recommendations. Learn the 3 pillars of AI discoverability to make your reviews accessible, authentic, and abundant, along with practical steps to leverage existing customer content to rank higher in AI search.