Cross-border: winning in germany and belgium

Look behind the scenes of two close—but very different—markets. In this presentation and interactive panel (plenty of questions), we decode the entry rules, the smartest ways to start, and what really moves German and Belgian consumers. From flemish and walloon nuances to germany’s trust-driven buyer (think reviews, warranties, on-time delivery), you’ll see where these markets diverge from the Netherlands—for better or worse—and what to copy or skip for faster traction. Key takeaways

• The Belgian consumer: what do Belgians really want?
• The German consumer: trust signals, preferred payments, delivery and returns expectations
• Growth engines: where the upside is in Belgium and Germany (and how to prioritize channels and marketplaces)
• Rules that matter: the essentials you must get right before launch · Differences and shared opportunities versus the Netherlands