Shopping Today

Hét e-commercekennisevent

12 oktober 2023
DeFabrique, Utrecht


Arjan Hoeks

Arjan is e-commerce manager bij Brand Masters. Met meer dan 12 jaar werkervaring heeft hij diepgaande kennis van e-commerce en online marketing.
Op dit moment bouwt hij samen met het team aan de digitale transformatie van Brand Masters.

Brand Masters: Digitale transformatie voor online groei

Brand Masters is a dynamic and rapidly growing distributor of food, drinks and home & personal care products. They present attractive concepts for non-food retail at home and abroad. Brand Masters works closely with A-brands such as Mars, Milka, Coca-Cola and Red Bull. But it also has its own development department: BrandLab. By marketing their own brands and products, they respond to the needs of consumers and retailers.

In this presentation, Arjan Hoeks takes you through how Brand Masters is transforming digitally and about the role that e-commerce plays in this, resulting in a personalized b2b shop for different customer groups.