Bestel Tickets

Shopping Today

Hét e-commerce-kennisevent

9 oktober 2025
DeFabrique, Utrecht

SPREKERS

Elisabeth Hovius

Elisabeth Hovius is the Head of E-commerce at Rivièra Maison, where she spearheads the brand’s digital expansion and global online strategy. With a deep understanding of omnichannel retail and customer experience, Elisabeth has successfully enhanced the company’s digital footprint, integrating innovative marketplace solutions. Her leadership in e-commerce has helped elevate Rivièra Maison’s position as a premium brand in the international market.

De brug tussen online en in-store: Rivièra Maison’s transformatie voor de hyperverbonden consument
Ontdek hoe Rivièra Maison met succes de kloof overbrugt tussen fysieke en digitale winkelervaringen om de hyperverbonden consument van vandaag aan zich te binden. Elisabeth Hovius, Head of E-commerce bij Rivièra Maison, en Michael Uenk, Commercieel Directeur BLX bij Insider, bespreken de digitale transformatie van het merk, de uitdagingen en de innovatieve oplossingen die de groei hebben gestimuleerd.

Mis deze kans niet om exclusieve inzichten te krijgen in de toekomst van omnichannel retail en de kracht van AI-gedreven personalisatie.

 

Five questions for the speaker

    1. What is the biggest challenge at this moment in the e-commerce branche?
      The biggest challenge is meeting customer expectations for personalized experiences across multiple channels while handling vast amounts of data. AI-powered solutions and marketing automation are key to overcoming this.
    2. How do you deal with this challenge?
      We leverage Insider’s AI and Customer Data Platform (CDP) to deliver personalized, real-time customer journeys. Omnichannel marketing ensures consistent engagement across web, mobile, and social.
    3. What is the most important development in e-commerce according to you?
      The rise of AI-driven personalization, enabling brands to offer tailored experiences that drive engagement and loyalty.
    4. Which development is overrated according to you?
      Chatbots without proper AI integration. While useful, many fail to offer the seamless, personalized experience customers expect.
    5. Why must the people attend your presentation?
      You’ll learn how AI, marketing automation, and CDP can revolutionize your e-commerce strategy, driving growth through hyper-personalization and omnichannel marketing.