Bestel Tickets

Shopping Today

Hét e-commerce-kennisevent

9 oktober 2025
DeFabrique, Utrecht

SPREKERS

Michael Uenk

As Commercial Director at Insider, Michael Uenk helps brands across various industries optimize their customer experience with AI-powered personalization and cross-channel marketing. With a deep understanding of the digital landscape, Michael leads commercial strategies that drive growth and engagement through tailored solutions. Insider’s unified platform combines advanced analytics, segmentation, and omnichannel marketing tools to deliver highly relevant experiences. Michael’s expertise in combining business strategy with cutting-edge technology makes him an influential figure in transforming the way brands connect with their audiences in the digital age.

De brug tussen online en in-store: Rivièra Maison’s transformatie voor de hyperverbonden consument

Ontdek hoe Rivièra Maison met succes de kloof overbrugt tussen fysieke en digitale winkelervaringen om de hyperverbonden consument van vandaag aan zich te binden. Elisabeth Hovius, Head of E-commerce bij Rivièra Maison, en Michael Uenk, Commercieel Directeur BLX bij Insider, bespreken de digitale transformatie van het merk, de uitdagingen en de innovatieve oplossingen die de groei hebben gestimuleerd.

Mis deze kans niet om exclusieve inzichten te krijgen in de toekomst van omnichannel retail en de kracht van AI-gedreven personalisatie.

 

Five questions for the speaker

    1. What is the biggest challenge at this moment in the e-commerce branche?
      The biggest challenge is meeting customer expectations for personalized experiences across multiple channels while handling vast amounts of data. AI-powered solutions and marketing automation are key to overcoming this.
    2. How do you deal with this challenge?
      We leverage Insider’s AI and Customer Data Platform (CDP) to deliver personalized, real-time customer journeys. Omnichannel marketing ensures consistent engagement across web, mobile, and social.
    3. What is the most important development in e-commerce according to you?
      The rise of AI-driven personalization, enabling brands to offer tailored experiences that drive engagement and loyalty.
    4. Which development is overrated according to you?
      Chatbots without proper AI integration. While useful, many fail to offer the seamless, personalized experience customers expect.
    5. Why must the people attend your presentation?
      You’ll learn how AI, marketing automation, and CDP can revolutionize your e-commerce strategy, driving growth through hyper-personalization and omnichannel marketing.