Content often plays a pivotal role for brands looking to improve their digital experiences. During this session, PJ will share his thoughts on different content types, what value content brings, and how a few of his favorite companies are putting content to work. It will be an inspirational yet practical session to gain critical takeaways from global brands like Nike, Zara, and Goop and Vaimo clients like Helly Hansen, Diptyque, and Tarkett.