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8 oktober 2026
DeFabrique, Utrecht

PROGRAMMA

AI-gedreven marketing die groei over merken en grenzen heen stimuleert: Nordic-casestudy

Edouard ManuputtyCorné Hoogendoorn

doorEdouard Manuputty Bloomreach

John de Gelder Nordic Collection

Corné Hoogendoorn Yelflow

om 13.15 - 13.45

zaal Jutekelder

AI-gedreven marketing die groei over merken en grenzen heen stimuleert: Nordic-casestudy

Retailers with multiple brands face a familiar challenge: data silos, fragmented campaigns, and customers who don’t come back. Hear how Nordic Collection, together with Yelflow and Bloomreach, transformed this complexity into an opportunity. By unifying data across brands and regions, they built cross-language loyalty programs, scaled personalization with AI, and kept customers traveling within the group.