Shopping Today

Hét e-commerce-kennisevent

9 oktober 2025
DeFabrique, Utrecht

PROGRAMMA

AI & Product Discovery: The Search, Merch & Recommendation Tactics That Truly Transform the Customer Engagement

doorAnna Täschner

vanInsider

om 15.35 - 16.05

zaal Kalvermelk 1

AI & Product Discovery:
The Search, Merch & Recommendation Tactics That Truly Transform the Customer Engagement

Is your site still suffering from high bounce rates, inefficient on-site search, or recommendations that don’t convert?
In this session at Shopping Today 2025, discover how AI is reshaping product discovery into a true growth driver. Learn how to make your search smarter, your merchandising more engaging, and your recommendations genuinely personalized—to accelerate conversion, lift AOV, and build long-term customer engagement.

Join us live to explore:

  • How AI-powered recommendations turn choice overload into tailored experiences
  • Why intelligent search is the key to guiding customers from query to purchase
  • The role of AI-driven merchandising in creating immersive, high-converting journeys
  • What’s next: agentic AI transforming discovery into proactive, personalized guidance
  • Walk away with actionable strategies to reinvent product discovery and transform every interaction into a moment of engagement and loyalty.