Helen Fleetham
Helen Fleetham has worked for IPN for 3 years and 2 months, originating in the Logistics team as Customer Services Team Leader. She has recently been promoted to IT Digital Project Manager. Helen was the Product Owner of the IPN/RB2 project, and has worked closely with RB2 over the past six months to build a fully bespoke order management system. Helen has brought her business knowledge and system expertise into the project to future proof the system, increasing hours saved year on year.
How IPN saved 3000+ hours a year by automating orders with AI
Inspired Pet Nutrition (IPN), een toonaangevende producent van diervoeding in het VK, merkte dat handmatige orderverwerking steeds meer een knelpunt werd: elke order kostte 15 tot 30 minuten. Samen met rb2 ontwikkelden zij een AI-oplossing die orders uit uiteenlopende bronnen (zoals Excel, PDF en e-mail) automatisch omzet naar ERP-ready data. Het resultaat: duizenden uren tijdsbesparing per jaar, schaalbaarheid zonder extra personeel en meer tevreden medewerkers en klanten. Tijdens deze sessie delen IPN en rb2 hoe zij deze transformatie hebben aangepakt, wat de impact is en hoe andere B2B-retailers dit kunnen toepassen.
Inspired Pet Nutrition (IPN), a leading UK pet food brand, was spending 15 to 30 minutes manually processing every single B2B order. Together with rb2, they built an AI-driven solution that automatically extracts and processes orders from PDFs, Excel sheets, and emails straight into their ERP system. The impact has been transformative: thousands of hours saved each year, the ability to scale without adding headcount, and happier teams and customers. In this session, IPN and rb2 will reveal how they achieved it and how other B2B retailers can overcome the same challenge.